As part of the Oncology Medical Equipment Marketing Team, the Senior Marketing Manager will manage the market assessment, market and product development, planning activities and strategies, product development efforts, product improvements and life cycle management
Qualifications :
•MBA in Marketing, Management, Communications, Business Administration or technical related field.
•Minimum of 7-10 years in marketing management, including a focus in product management, leadership and track record of achieving results through the development and execution of marketing strategies and plans.
•Experience with development and launch of medical systems and instruments, preferable cancer diagnostic related, reagent, immunoassay, chemistry, or molecular testing areas.
•Knowledge of the sales process for placing complex in vitro diagnostics (IVD) equipment in clinical laboratories.
•Experience in reimbursement and pricing strategies for introduction of new medical products in the US market, including development of medical economics models and economic publications.
